…a team!
A team of real people who are passionate about the work they’re doing.
The more you can connect with your email readers as a team of REAL people, the more your mission and impact will resonate in the real world.
Humanize your nonprofit emails by including your team in some form or fashion — in photos, as testimonials, in interviews, in video clips, etc. For a super-easy win, take a page from this org’s book and ask your staff to share what they’re reading or listening to.