Too many nonprofits focus on just one side of the equation:

• “The before” — where they explain the problem or issue
• “The after” — where they say what they’re doing or working toward

The problem?

Too few nonprofits clearly connect these states. It shouldn’t be implied or suggested; it should be told — and ideally shown, too! (Just like this nonprofit has done.)

Use this as inspiration to explain the current state of affairs and what your organization is doing about it, connecting the two in both words and imagery.