Here’s one of the most underutilized branding strategies for nonprofits: illustration.
Illustrations stand out because they’re so rarely used in nonprofit branding, and they work perfectly for orgs that:
- Don’t have great photography of their own
- Don’t want to use stock photos
- Work with sensitive populations that cannot be shown on camera
- Just want to look and feel different (artsy, fun, youthful, dramatic — any vibe can be achieved through custom art)