When all the pieces of your org’s brand can point toward your mission (in this example, the color palette, angular lines, photography, rough-textured and all-caps font, etc.), it creates a much stronger effect.
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Real people = real impact
Using high-quality photos of real-life program participants adds a layer of authenticity that’s hard to beat. (Of course, be upfront with participants and get their approval beforehand.) A good rule of thumb: the more “in action” you can get it, the better.
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How to make anything more interesting
Put it in a visual.
Translating nuanced information like how your org works helps to convey otherwise difficult-to-grasp concepts.
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Authentic photography connected to the brand
Authentic photos that support your org’s brand instantly elevate the content that surrounds it.
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Sometimes it's the little things
Custom icons that match the brand can make an otherwise boring section feel vibrant and interesting.
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A little wordplay goes a long way
Using something more memorable than “Sign up for updates” makes your newsletter call-to-action much harder to skip over. (Especially if the words you use derive from your org’s brand voice and mission.)
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