Missing names, no landmarks, nothing to orient you — this map is a clever way of sharing the challenges of Alzheimer’s with those who haven’t lived it.
The result of the campaign: a 19% increase in calls and a 5% increase in donations.
The question for your org: How can you make your focus area more real to people? Is there a clever way to open peoples’ eyes to what you’re doing and why it’s needed?
Credit: FCB
