Use photos to their maximum potential by making sure they are clearly connected to your mission and work — like this example, with a stethoscope over a rainbow flag.
The best photos can be understood in milliseconds!
If you’re laying text over the photo, keep it legible by adding a background color or tasteful drop shadow.
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Interesting emails offer something unique, something to pique curiosity (like this custom-made chart).
Relevant emails make sure that something unique is directly related to your org’s focus area and your visitors’ interests. (Ask yourself — is this the kind of thing they signed up to see?)
Helpful emails give enough context to understand the content, plus a next step for readers to dig deeper.
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Would-be monthly donors want to be a part of something bigger. By naming your community, you’re creating a movement with other participants that someone new may also want to join.
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